Mother’s Day is more than flowers, cards, and brunch reservations. For the tenacious work-from-home entrepreneur, it’s an invitation to pause and reflect on the women who’ve shaped us — not only with their strength but with their ability to nurture, support, and grow everything they touch.
Whether it’s your mom, grandmother, mentor, or a fellow business bestie, the power of nurturing shows up in more than just motherhood. It shows up in how we build relationships, how we care for clients, how we grow teams, and how we hold space for ourselves in a world that’s always asking for more.
This week, I want to challenge the mistaken idea that “nurturing” is soft or secondary. In truth, it’s one of the most powerful assets in your WFH toolkit.
So, let’s unpack how you can celebrate that power — and intentionally harness it — in your business and your life.
The Often-Overlooked Strength of Nurturing
When we hear the word “nurturing,” some people immediately think of warm fuzzies, maternal instincts, or gentle encouragement.
And while those are certainly part of it, nurturing is also about long-haul commitment, showing up when it’s hard, tending to the messy middle, and believing in what’s not yet visible.
Nurturing is:
- Coaching a team member through burnout instead of replacing them
- Staying up late to revise a proposal so a client feels heard
- Giving yourself grace and space after a rough week
- Building a business that’s aligned with your values, not just your revenue goals
In other words, nurturing is tenacity in action. And that’s what makes it such a force.
Where Nurturing Shows Up in Your Work-From-Home Life
Let’s look at where the nurturing energy is already present in your WFH business (even if you didn’t recognize it as that):
1. In Your Client Relationships
You’re not just selling a product or service, you’re solving problems. You’re holding space for the emotions and stress that come with outsourcing something important. When you follow up thoughtfully, when you explain a concept with patience, when you go the extra mile to make sure someone feels supported — that’s nurturing.
2. In Your Systems and Structures
Yes, even your Trello boards and workflows can be nurturing! When you create systems that reduce stress, prevent overwhelm, and give future-you a soft place to land, that’s powerful. Think of nurturing as the process of designing for ease and growth — not just for efficiency.
3. In the Way You Lead and Collaborate
Whether you’re managing a VA, leading client calls, networking, or brainstorming with biz besties, nurturing leadership means creating a culture of respect, encouragement, and mutual accountability. It’s not about being everyone’s mom — it’s about making people feel safe, seen, and supported so they can thrive.
4. In the Way You Treat Yourself
Here’s a truth that might hit home: the way you speak to yourself matters just as much — if not more — than the way you show up for others. Are you nurturing yourself the way you do your clients and loved ones? Do you give yourself time to recover? To dream? To feel proud? That’s where your personal power really multiplies.
A Mother’s Day Challenge: Celebrate + Emulate
This week, I invite you to do two things:
First, celebrate the women who have nurtured your growth.
Write a note. Send a DM. Share a memory. Give a shoutout on social media. Bonus points if you tell them exactly how their support impacted your life or business.
And then…
Second, take stock of how you’re nurturing your business and your well-being right now.
Where do you naturally show up with care and intention? Where are you running on empty or ignoring what needs tending?
Here are a few journal prompts to get you thinking:
- Who are the most nurturing women I’ve been influenced by, and what did I learn from them?
- Where in my business could I be more generous, thoughtful, or patient?
- What part of my day feels the most draining — and how could I nurture myself in that moment instead?
- What’s one “nurturing” habit I can implement this week (rest, feedback, check-in, gratitude, etc.)?
Why Nurturing Is a Strategic Power Move
Let’s be real — nurturing doesn’t always feel strategic. It feels slow. Emotional. “Extra.”
But here’s the truth: businesses that grow and last are built on nurturing foundations. Not just hustle.
Here’s why …
- Nurturing builds trust, and trust builds loyalty.
- Nurturing leads to better boundaries, because you’re listening to your own needs.
- Nurturing helps prevent burnout, because it includes rest and recovery.
- Nurturing turns transactions into relationships, and relationships into referrals.
If you want to stay tenacious in your work-from-home business — especially over the long haul — you need more than grit. You also need grace.
There needs to be something fueling you so that you don’t burn out. You need habits and practices that sustain your creativity and momentum.
And that’s what nurturing provides.
From Reflection to Action: What’s Your Nurturing Power Move?
It’s easy to read about the power of nurturing and nod along. But the real shift happens when you apply it. So here’s your next step:
ACTION STEP: Choose one area of your WFH life to nurture this week.
Here are some ideas:
- Nurture a relationship: Check in with a client or colleague just to see how they’re doing.
- Nurture your systems: Update one automation or SOP that will save you time later.
- Nurture yourself: Block out 90 minutes for deep rest, creative play, or no-agenda journaling.
- Nurture your content strategy: Take 20 minutes to repurpose an older post or article you’re proud of.
You don’t need to overhaul everything. Just pick one thing and bring intentional energy to it.
Like a garden, nurturing works best when it’s consistent and small-scale. Keep showing up, and growth will come.
Want More Fuel for Your Confidence and Focus?
Premium subscriptions to The Tenacious WFH Entrepreneur weekly newsletter are now available for those who want more!
Premium subscribers get:
- An insider’s only private audio version of this blog post (so you can listen on the go from your favorite podcast platform)
- This month’s exclusive Mini Power Tool: the Nurture to Grow Checklist — a guided tool to help you assess, improve, and sustain nurturing habits in your business
- At the VIP level, access to the VIP Fuel + Focus Confab: our monthly live session for wins, challenges, hot seats, and Q&A — all tied to the month’s theme
Your nurturing energy is a superpower. Let’s put it to work — without running you into the ground.